SUKI
Contemporary and very creative, Suki Nakano is a florist that favours minimalist design. After discussing various naming options for the business, the simplicity of the owners names seemed was an obvious choice.
The clean design of the identity is reflective of her Japanese background, however we steered away from what would be considered predictable colour choices of blacks and whites and instead opted for a warm corporate colour palette of purples and gold. The purple, she felt was more a more reflective of her life in the west, a colour that creates a visual hook and softness.
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